Logo and brand elements for an online accessories shop. The goal for this branding project was to provide a logo and elements that reflected the company’s product niche and feminine aesthetic. The neat fit of the bow element within the four leaf clover instantly reflects these requirements while standing as a versatile element of its own. Having both horizontal and stacked versions of the logo ensures a perfect fit in any application. The logo works well in black, reversed into white, or in the specified color palette. Typeface selections, icons, a favicon image, and brand elements were also provided.
Project: Lucky Girl Logo and Branding Client: Lucky Girl Bows & Boutique Designer: Pamela McKamey