The assignment was to create a set of employee benefits guides for a food processing and packaging company. The visual objective was to convey a sense of caring and well-being to employees and their families. The angular grid shapes used throughout the guide were inspired by the folding designs of the company’s packaging offerings. By overlaying the grids on the photos, it demonstrates the company’s umbrella of benefits enveloping the employees and their families.
The priority of the interior pages was to clearly and cohesively organize a large amount of information by utilizing charts, tables, icons to indicate additional information, and color call-outs.