Branding for New London Paperie

This branding package is for a stationery designer specializing in personalized invitations for weddings, showers, and parties. The visual direction for the project was upscale with a slightly vintage and traditional feel, emphasizing the stationery products of the business while not appearing too “bridal.” Small details in the artwork convey craftsmanship, such as the deckled paper edge in the primary logo and the handmade tactility of the wax seal graphic. The monogram within the logo and submark give the brand an established, proprietary feel. The color palette is timeless, soft, and restrained, as are the typeface selections. The package is rounded out with versions of the logo for different use cases, two patterns for backgrounds or packaging, and graphic elements that can be used as icons, stickers, website elements, and for other uses.

Project: Branding Package for New London Paperie
Client: New London Paperie
Design: Pamela McKamey