Amazon sellers that are brand registered unlock a host of account features, including enhanced listings and the ability to display a brand storefront within the Amazon platform. This storefront design for boutique publisher Asgard Press was created inside Amazon’s framework, adhering to Amazon’s strict guidelines while tapping into customers’ familiarity with the brand through color, images, and organization. The storefront’s banner immediately conveys the product line of the business while simultaneously showcasing the products’ vintage-inspired niche. The clean, clear organization of the page makes navigating the product line easy, while the headline text instantly presents the company’s mission and audience. Rather than displaying a long list of individual products, the storefront captures examples of each category and provides fast links to access the entire line. Lifestyle shots help shoppers visualize the products in their own spaces and lives.
Project: Asgard Press Amazon Storefront
Client: Asgard Press
Design: Pamela McKamey

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