This series of ads for vintage calendars ran in a publication entitled Mature Focus, a magazine distributed in the Quad-Cities area targeting an audience over the age of 40. The nostalgia evoked by the ads conveys the vintage and retro subject matter of the calendars. Clear incentives to shoppers, including volume discounts, free shipping, and a coupon code, are prioritized at the top of the page. Keeping the ads consistent with the brand from year to year promotes brand recognition and customer confidence. Typography, type size, and call-outs were all optimized for a mature readership.
Product: Ad Series for Mature Focus Magazine Client: Asgard Press Designer: Pamela McKamey
