Case Study: Amazon Product Listing – Gift Wrap

Overview

Brand registered Amazon sellers have access to enhanced listing features called A+ content that gives product listing pages a visually rich look and gives sellers the opportunity to capture shoppers’ attention more easily while addressing pain points and reducing buyer friction. This case study shows how Amazon’s Premium A+ content was utilized to enhance the listing for a gift wrap product, within a highly competitive category on the platform.

Product: Asgard Press Vintage Butterflies Wrapping Paper
Amazon Category/Item Keyword: Gift Wrap Paper
Visual Asset Designer/Copywriter/SEO Specialist: Pamela McKamey

The Challenge

Transforming a standard “wrapping paper” listing into a multi-use premium product, overcoming customer hesitation about fold creases, and maximizing search relevance for both gifting and crafting audiences.

Listing Images

More lifestyle and in-use photos are included in the Premium A+ content of the listing.

Premium A+ Content

3 types of Premium A+ content modules were used for this product listing: full-width images, a Q&A module, and a text module for product description.

Full-Width Images

Q&A Module

The Q&A module asks and answers common questions about the wrapping paper so shoppers have confidence in their purchase.

Q: How many sheets are included?
A: Includes 4 folded sheets of gift wrap, each measuring 20 x 28 inches.

Q: Are the sheets folded or rolled?
A: These sheets ship folded for convenient storage and handling. Fold lines may be visible.

Q: What size gifts can I wrap?
A: Each 20 x 28 inch sheet covers the average shirt box and is ideal for books, small boxes, and everyday gifts. Multiple sheets can be taped together to cover larger boxes.

Q: Is there printing on the back?
A: The reverse side includes subtle 1-inch gridlines to help with measuring and cutting, as well as captions identifying each artwork on the front of the sheet.

Q: Can this be used for crafts?
A: Yes. The sheets can also be used for scrapbooking, collage, party favors, and decorative paper projects.

Premium Text Module

The final text module provides the opportunity to describe the product in a more narrative way, helping shoppers envision the product for their own purposes.

Vintage Butterflies Gift Wrap by Asgard Press 

Radiant butterflies and moths spread their wings across this vibrant display of natural history art. Drawn from the celebrated 1861 atlas of Charles Dessalines d’Orbigny, these luminous specimens transform scientific illustration into irresistible visual eye candy. These nostalgic gift wrap sheets ship folded, measure 20 x 28 inches when laid flat and will cover the average shirt box. Sheets can be combined to wrap larger gifts. These high quality, multi-purpose paper sheets can also be used for scrapbooking, crafting, junk journaling, and display as a poster. The images do not repeat so every illustration featured on the gift wrap is unique. A subtle, one-inch grid is printed on the back of each sheet to make cutting straight lines easier, along with captions identifying each butterfly, moth, and insect. With an eye-catching vintage butterfly motif, these gift wrap sheets will add nostalgic, colorful character to your gift-giving and art projects.

Copywriting and Keywords

Optimized Product Title: Asgard Press Vintage Butterflies Wrapping Paper, 4 Folded Gift Wrap Sheets (20 by 28 inch) with Gridlines and Captions

Balances natural human reading flow with critical search indexing keywords.

Bullet Points

The “About This Item” bullet points were deliberately made to be brief and highly informative, providing at-a-glance product features to arrest shopper attention in a crowded field of competitors.

• Includes 4 folded sheets of gift wrap featuring vintage butterfly and insect illustrations
• Each sheet measures 20 x 28 inches
• Gridlines on the back make cutting easy
• Captions identify each butterfly and insect in the design
• All-occasion wrapping paper suitable for birthdays, graduations, holidays
• Multipurpose paper for crafting, junk journaling, card making
• High-quality printing enhances all the details in the images