Working from a corporate logo for a publishing company, this secondary logo was designed for extensive use on product packaging, social media content, video production, and other product promotions. The round logo presents as an emblem containing both the company name and the registered tagline. The stylized letter A within the secondary logo reflects a similar use within the corporate logo, while resembling an old-fashioned radio tower, which represents the vintage themes of the publisher’s products. This secondary logo brings versatility to a variety of applications, with the ability to fit neatly within almost any space and to retain readability on almost any background. Typeface selections, color palette, small space icon, authenticity imprint mark, and brand elements were also provided.
Project: Asgard Press Secondary Logo and Branding Client: Asgard Press Designer: Pamela McKamey