Product Promotion Email Series
This series of three emails was written and designed to promote pre-sales of a luxury calendar product, with a target audience of loyal college football fans. The text taps into that loyalty, and creates a sense of urgency around ordering. Clear calls to action made through links and buttons drove traffic to a landing page where the products could be both previewed and pre-ordered. These emails were created for the Mailchimp platform.
Project: College Deluxe Calendar Email Series
Client: Asgard Press
Writer/Designer: Pamela McKamey
Email #1
Subject: Our 2024 Game Plan for Collegiate Calendars! đ
Headline: The ball is in your hands with this chance to score a very special keepsake calendar this holiday season.
Image Headline: Help move these teams into the endzone!
Dear Fans and Enthusiasts,
We are excited to announce the launch of a brand-new calendar format designed to showcase our beloved vintage college football program covers once again! When we ended the long run of our original line of college football calendars, we never abandoned our vision of someday bringing these iconic gridiron images back. Your continued feedback has let us know how important these game day memories are to you as well.
Our new College Deluxe calendar format is big, bold, and luxurious. With true poster-size images printed on thick, archival paper, these calendars are true collectorsâ items. Each calendar includes four huge 16âx20â vintage program cover images that can be displayed in standard size poster frames. The overall 16âx28â size includes three months under each image to keep track of your year (donât forget to circle those game days!). Weâve really pushed the boundaries of high-quality production, and weâre sure you wonât find a more impressive poster calendar anywhere else.
With this new oversize calendar format, we have partnered with a handful of schools who support our vision. If you are a fan of Auburn, Iowa, LSU, Michigan State, Ohio State, or Wisconsin, you will have the opportunity to own one of the first edition in this series of stunning calendars. If you donât see your school, we hope to expand this series sooner than later.
[Button: SEE ALL COLLEGE DELUXE CALENDARS]
Because this format is so new, so big, and so bold, it is currently available only by pre-order on our website, asgardpress.com. Each of the schools represented must meet a pre-order goal of 150 orders to proceed to the production phase. Help carry your team into the end zone and score a one-of-a-kind keepsake for yourself or a loved one! Visit us online to get more information, see a preview of the College Deluxe calendars, and pre-order today!
[Button: PREVIEW & PRE-ORDER]
We’re halfway through 2023, and you can now preview our new 2024 Vintage & Retro Calendars! The calendars will be available to purchase by September 1.
[Button: PREVIEW 2024 CALENDARS]
Open Rate: 57.9%
Click Rate: 18%
Email #2
Subject: Time to Score a College Deluxe Calendar! đ
Headline: Pre-order a 2024 Vintage College Deluxe Calendar today and score a very special keepsake all year.
Pre-orders are open for our brand-new supersized 2024 College Deluxe Calendars now through August 15th! Our College Deluxe Calendars are not just calendars, theyâre each a set of 4 poster-sized art prints. At the $59 pre-order price, thatâs less than $15 per print! If you would like to score one of these nostalgic luxury calendars for yourself, don’t delay â each deluxe calendar must meet a pre-order goal of 150 orders to be printed and shipped.
The pre-order window for the College Deluxe Calendars closes on August 15, 2023 and calendars that make it to the production phase will be shipped November 13, 2023. Your payment method will not be charged until your calendar is ready to ship.
[Button: SEE ALL COLLEGE DELUXE CALENDARS]
These extra-large format calendars have been designed to showcase our vintage college football program covers in poster-sized glory. Big, bold, and luxurious, these calendars are printed on thick, archival art paper that feature 4 huge program cover images. The overall 16âx28â size includes 3 monthly grids per page, large enough to see across a room, and the program cover images can be cut from the calendar to fit standard 16âx19â poster frames. Again, these calendars must meet a pre-order goal of 150 orders each to move into the production phase, so donât wait, pre-order yours today! For more information about our pre-order process, please read our Pre-Order FAQs on our website, asgardpress.com.
Don’t forget, the pre-order window closes on August 15, 2023. Tell a friend, spread the word, and help your favorite team’s calendar make it to the end zone!
[Button: SEE ALL COLLEGE DELUXE CALENDARS]
While youâre visiting our website, you can also check out previews of all our upcoming 2024 vintage, retro, and pop culture calendars which will drop by September 1st.
[Button: PREVIEW 2024 CALENDARS]
Open Rate: 50.2%
Click Rate: 8.9%
Email #3
Subject: The Clock’s Running Down for College Deluxe Calendars
Headline: The clock is running down but thereâs still time to turn the game around and score your College Deluxe calendar.
Image headline: Still Time to Score!
Score BIG on size, luxury, and value! Our new 2024 College Deluxe calendars are the biggest way to show your school pride at home. Each 16âX28â calendar features four 16âx20â poster-sized versions of our vintage college football program covers, carefully curated for each school, and restored to their former glory by our digital experts. These luxurious calendars are printed on ultra-heavyweight matte archival paper with production values worthy of gallery display, with a wire ring binding and loop to allow the calendars to hang flat. Each image page includes three months of 2024 in grids large enough to see across a room. Our 2024 College Deluxe calendars are a true collectorsâ item for the college football superfan. And at the pre-order price of $59, thatâs four art-quality poster sized prints for less than $15 per print!
[Button: SEE ALL COLLEGE DELUXE CALENDARS]
The College Deluxe calendars are so luxurious that they are only available by pre-order. Each schoolâs 2024 calendar must meet a minimum order of 150 to move into the production phase. The pre-order deadline for 2024 is August 15, 2023. Thereâs still time to move your school into the endzone! Place your order today, and you will not be charged until your College Deluxe calendar is ready to ship. Share this email with friends, and your school could move into production even sooner. Have questions? Read our Pre-Order FAQ page on our website for more information.
All College Deluxe calendar pre-orders are due August 15, 2023! Order yours today!
[Button: SEE ALL COLLEGE DELUXE CALENDARS]
While youâre visiting our website, you can also check out previews of all our upcoming 2024 vintage, retro, and pop culture calendars which will drop by September 1st.
[Button: PREVIEW 2024 CALENDARS]
Open Rate: 48.5%
Click Rate: 6.3%
Leave a Comment:
You must be logged in to post a comment.